April 7th, 2011 by Arjan Olsder Posted in Companies & M&A | No Comments »
Buying everything that’s successful works for Zynga. As so, the company has just bought MarketZero, a company that specializes in tracking poker players. What!? It’s not a gaming studio!?
That’s right, but still this company would fit well into the Zynga group. Zynga’s poker game is one of the most popular poker games on mobile and the technology of MarketZero could further improve the experience as well as create a deeper involvement for players. Terms of the deal haven’t been disclosed.
