February 3rd, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »
Nokia and Capcom have started a new approach to promote their latest mobile game; “Resident Evil Degeneration”. The companies released a unique dating site, right in time for valentines day.
As you might expect for a title like Resident Evil, the dating site offers consumers a horrifying chance to meet and date zombies. They can create their own profile and get it rated in a “hot or not” like environment. This while Resident Evil Degeneration is being promoted all over.
