June 22nd, 2005 by Arjan Olsder Posted in Research & Stats | No Comments »
According to a recent Pocket Games readership research study conducted by videogame magazine publishing market leader Ziff Davis Media Game Group, portable gamers are shifting to an older and more diverse demographic segment than it has been historically. Pocket Games readers are now 20 years old on average, and 13% of the readership is female compared to 9% in 2003.
The study shows cell phone gaming also on the rise, with 38% of mobile phone owners playing games on their phones.
Pocket Games Readers — Heavy Purchasers and Influencers
* Pocket Games readers shop 16 times a month for gaming products.
* 76% have recommended handheld games to friends. On average, they give
recommendations to 8 other gamers.
* Pocket Games readers use mobile phones to play games:
— 59% own a mobile phone.
— 38% play games on a mobile phone.
— 58% have purchased a game for their mobile phone.
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