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Youth Prefers Their Mobile Above CD’s, Chocolate and Cigarettes

April 18th, 2007 by Arjan Olsder Posted in Analysis & Editorial | No Comments »

Theregister
According to recent research, The Register reports an estimated the
amounts spend by modern European youth on their phones throughout their
lives is $ 28.000 starting at the age of 8!

The youth spends eight times more on mobile (services) then they do on music. In total, their mobile receives 20% of their income which leads to a decline in sales of other popular items like Chocolate and Cigarettes as well.

"In 2007 they (youth between five and 24) will spend over $150bn on their mobile. That’s up from nothing 10 years ago." explains researcher Graham Brown.

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