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Yahoo Acquires LBS Advertiser Cirius

August 24th, 2010 by Arjan Olsder Posted in Companies & M&A | No Comments »

In a race to acquire mobile advertisers, Yahoo has set its money on Japan based location based mobile advertising specialist Cirius.

The six-year-old company has clients like Excite and Mobage Town as well as many local advertisers that wish to attract consumers based on their locations. Though Yahoo already owns a network of mobile websites and apps, it is likely that it will keep offering advertising services to others as well to avoid loss of advertisers.



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