July 30th, 2004 by Ashu Mathura Posted in Research & Stats | No Comments »
After an expected seasonal drop during the first quarter of the year, the worldwide market for mobile phones returned to growth in the second quarter of 2004 on the strength of renewed consumer demand for mid-range handsets featuring color screens and cameras. According to IDC’s Worldwide Mobile Phone QView, worldwide mobile phone shipments in 2Q04 increased 2.5% over the first quarter and rose 36.7% year-over-year to 163.7 million units.
LG and Samsung both continued to execute strategies of rapid technological innovation, form factor flexibility, and brand excitement throughout the first half of the year. In contrast, the product strategy for vendors such as Nokia and Siemens remained fairly conservative, failing to match the aggressiveness of its counterparts. More …
