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Women Turn to Smartphones

June 11th, 2008 by Arjan Olsder Posted in Research & Stats | No Comments »

BlankAccording to Nielsen Mobile, more and more women seem to turn to smartphones when they purchase their new mobile phones. This means a bigger casual game demand for smartphone platforms.

The past year, the number of women that bought smartphones doubled to 10.4 million. At this moment, one out of every three iPhones is actually bought by women. With smartphones getting better looks, growth could even speed up even more over the coming year. The whole story can be found over at MocoNews.




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