May 9th, 2006 by Arjan Olsder Posted in 1 | No Comments »
Great
article in the International Herald Tribune today on marketing from
actual billboards to your phone! It seems that in the next few weeks we
will be seeing billboards in France that are bluetooth enabled and will
send you more information when you come to close. You need to have
special software (download) installed on your mobile phone to recieve
the digital advertisements which makes it permission based for now.
People with certain kinds of phones who download a
special software program and say they want to participate will receive
digital advertising when the phone is near the billboards. Read on