October 30th, 2006 by Arjan Olsder Posted in Analysis & Editorial | No Comments »
Compete has released a study to the behaviour of consumers on mobile networks in relation to content. The study kicks off with the question how important certain aspects are to the consumer when choosing it’s mobile network. 31.3% of the consumers noted down that the content offering does count in their choice of network. However pricing models, coverage (this must be a US study) and devices are still by far more important. This also shows probably why MVNO’s like Amp’d and Helio still appear to have problems getting huge numbers of consumers into their networks. The study also shows that from the consumers they questioned, 13% in interested in mobile entertainment like gaming, and 9% is already using it. So that 4% should be the easiest part to activate into buying mobile entertainment/games. Another interesting figure shows that from people who are already shopping for mobile games, 38% is interested in receiving free games in exchange for advertising. From the consumers that didn’t really use mobile entertainment, 15% would be interested in this offer. This means the potential for ad subsidized gaming is really good. You can read the full study here.
