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Vodafone into ad-subsidized gaming?

December 1st, 2006 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »

According to The Wallstreet Journal, Vodafone will use mobile content discounts in order to stream ads to mobile consumers. This follows on the deal where Vodafone and Yahoo committed themselves to distribute ad’s from the Yahoo network toward Vodafone consumers. By providing discounts on mobile content, users need to agree on the ad service.

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