August 10th, 2009 by Arjan Olsder Posted in Ad Funded Gaming, Platforms: SMS, Platforms: Web Apps | No Comments »
For the Dutch Naional Lottery (who holds ownership over 1 vs. 100), a company called Valuewait has created a wap/sms version of the game that offers consumers a free chance at winning prizes.
After registration on their wap portal (eentegen100.mobi), consumers can create a profile to let the organization know when they are able to answer questions. At that moment, the player will receive an SMS with a question that needs to be answered correctly. When answered, they get a score (probably also based on the time needed to answer) and the best scoring player will win from a weekly prize draw.
This wap/sms game will run until the end of September and give players a chance at winning Blueray players, LCD TV's, Home Cinema sets and much, much more.