July 14th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »
EA Mobile and Unilever have teamed up in a promotion for Unilever's Pot Noodle meals. Consumers can collect three unique codes from the packages and exchange them for a free mobile game.
Unilever will be producing 20 million units with the special promotion packaging and EA has made Space Invaders, Arkanoid, Rainbow Islands, Puzzle Bobble and Volfied available. There is also a free demo of Space Invaders available on the Pot Noodle website.