March 12th, 2008 by Arjan Olsder Posted in Development Deals | No Comments »
Tira Wireless has came up with yet another interesting portal idea as they released their Go Mobile community to support the mobile games industry.
The portal should ease the task of bringing mobile games to the market as it’s stuffed will all kinds of tools. Also, the portal has a wiki and a knowledge base available as well as featuring the latest industry news and insights.
"The market for mobile content is evolving rapidly. The industry is witnessing a shift in interest from dedicated mobile games to applications that have the potential to drive more widespread adoption," said Juan Dewar, CEO of Tira Wireless. "This centralized online resource was created to empower content providers to succeed in this dynamic market."
The challenge for many content providers – especially developers of traditional desktop or Web-based applications – is the lack of tools and resources to quickly and easily develop and monetize applications for the mobile platform. Many of these new entrants to the mobile market are from the desktop computing world, where platforms are standardized (i.e. Windows, Mac, Linux); or the Web world, where applications and content can be accessed from any browser. At considerable expense, traditional mobile game publishers and global media brands have found ways to efficiently navigate their way through this content deployment maze. In contrast, new mobile entrants are just beginning to realize the challenges involved in reaching the billions of mobile users who are regularly purchasing content for their phones.
"The objective of the Tira Go Mobile Community portal is to provide content providers, small developers and newcomers to the mobile market, as well as current users of our products, with the insight and resources they need to fully exploit the huge opportunities in front of them. This community portal supports our offerings by providing developers with everything they need to effectively generate revenue from this market," explains Dewar. "It is the ultimate destination for anyone that is looking to go mobile."
Visitors to the website will have access to support forums, tutorials, device information and many other tools that will help guide them in mobile development. It will also provide insight into the five stages of Mobile Content Lifecycle Management, the proven process that greatly eases the complexity of creating and delivering mobile applications to end users.
