November 13th, 2008 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »
Thumbdoctor is an ad funded free mobile games portal we have never heard of. Yet the guys seem to do great downloads as they are giving away several accounts with $ 1,000 in advertising credit attached.
Advertisers are given pre and post game full screen advertisements and are able to target gamers based on their age, gender and location using its user profiling technology, enabling the live streaming of appropriate and contextual advertisements.
William Bakhos, Managing Director of parent company Game Creative, says that this profiling is what sets them apart: “Using Thumb Doctor Games, an advertiser targeting WAP users no longer needs to assume demographic details of the user, as our players are profiled and targeted accordingly. The technology has been built with growth in mind, paving way for even more direct profiling. Anything from a user’s favourite drink to their favourite genre of music can be targeted”.
“The foundations and core technology is now available and it’s an exciting prospect given how mobile advertising is growing. Of course there is plenty more to do and we will be working hard to improve the service for both advertisers and our users with more games, iPhone and smart-phone applications, greater phone compatibility, plus further development of the advertiser user interface.” said Bakhos.
The previous 2 months have seen over 110,000 downloads of its titles topping 150,000 unique plays. The use of game tournaments, high score boards and playing incentives has lead to more repeat game plays and a higher association with the portal brand.
Thumb Doctor Games will, for the remainder of the year, be giving advertisers the chance to use the network free of charge to the value of $1000, with any paying advertisers retaining priority.
Bakhos stated that “the aim is to increase awareness and position the network as an effective mobile advertising tool by encouraging advertisers to use the service. We can confidently guarantee a CTR of over 5% and so far many advertisers have consistently seen rates well above that”.
