January 29th, 2008 by Arjan Olsder Posted in Game Announcements | No Comments »
Playboy here, Playboy there, Hugh seems to be everywhere as also THQ
Wireless has announced to start developing and publishing mobile games
for Playboy.
With the license, THQ Wireless adds itself to the ever growing list of mobile game developers that have a license to the playboy brand. Unlike other licensing deals, THQ Wireless does announce to have full global rights to the brand.
The mobile games developed by THQ Wireless under the Playboy brand have been announced not to contain any nudity. The first title, Playboy Games: Pool Party has been scheduled for release this summer.
“Given the extensive appeal and popularity of the Playboy brand, mobile games based on this license are sure to provide a fun and entertaining experience,” said Adam Comiskey, vice president, international, THQ Wireless. “THQ Wireless is ideally positioned to provide engaging games with the hallmark of the Playboy lifestyle.”
“The number of Playboy fans around the world has never been greater and that popularity is reflected in the growing sales of Playboy-branded products and services,” said Ed Lang, senior vice president of mobile, Playboy Media Group. “Given the growth of the mobile industry, we’re excited to join THQ Wireless in offering this next-generation form of entertainment to consumers."
