Logo
header

«

»

Third Screen Media Delivers Ads To Hovr

May 29th, 2007 by Arjan Olsder Posted in Ad Funded Gaming | 1 Comment »

Hovr Third Screen Media today has announced a deal to bring their advertisements to the mobile gaming community through the help of ad-funded mobile gaming firm Hovr.

Third Screen Media not only benefits by adding yet another screen to their advertising portfolio, but also gains access to a widely interesting audience, the youth. According Telephia, 19 million consumers downloaded a mobile game in Q1 2007 which is a 47% increase year-over-year.

"We rely on highly targeted and relevant advertising imbedded into our mobile games in order to provide our members with a free gaming environment," said Vipul Sawhney, president, Hovr. "By partnering with Third Screen Media, Hovr improves the ability to provide our members with a rich gaming experience, supported by opt-in advertisements that are interesting, entertaining and totally relevant to our gamers. At the same time we are providing advertisers within the TSM|Network with a new and compelling way to target audiences desirable to the nation’s leading brands."

"As the opportunities continue to expand for advertisers, in-game advertising will become a popular choice for advertisers looking to target the most sought-after younger demographic," said Jeff Janer, chief marketing officer at Third Screen Media. "Our partnership with Hovr provides advertisers within our TSM|Network access to an audience of younger consumers who enjoy playing mobile games on a daily basis."

Server address: 172.31.54.196:80
Server name: ip-172-31-54-196.ec2.internal
Date: 16/Sep/2020:10:27:06 +0000
URI: /plugin/3204-jxb3PL2uT5DbsexsNw1Q/wordpress/?url=https%3A%2F%2Fwww.mobilegamesblog.com%2F2007%2F05%2Fthird-screen-media-delivers-ads-to-hovr%2F
Request ID: 5149db0e1db956f362dccd36e08f01cb

    One Response to “Third Screen Media Delivers Ads To Hovr”

    1. This is an interesting development and i am sure both TSM and HOVR would benefit immensly out of deal.

    Leave a Reply

    RSS

    Twitter

    Facebook

    Ovi



    Disclaimer:

    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.

    Partnerships:

    Contact Us:

    Other (Dutch) Publications:

    Copyright 2004-2010 Digishock Publishing. All Rights Reverved.