June 7th, 2005 by Arjan Olsder Posted in Research & Stats | No Comments »
Newly released data from Telephia, the leading provider of performance information to the mobile communications industry, reveals that women buy more games for their mobile phones than men, and that certain games are much more popular among women. During the three months of February through April 2005, women bought 60% of mobile games compared to 40% for men.
Telephia Audience Metrics, a recently launched product from Telephia, measures monthly mobile content purchase activity from the phone bills of 30,000 panelists. Supplemental information is captured through surveys. Telephia Audience Metrics allows wireless carriers, mobile media companies, and mobile device manufacturers to deliver better and more targeted content to their customers’ mobile phones. More …
