Posts Tagged ‘Warner Bros’

Warner Bros Turns Movies into Apps

February 16th, 2011 by Arjan Olsder Posted in Platforms: iOS | No Comments »

What do you do it Apple doesn’t offer subscriptions? You build an app for that (and get booted from the app store). What do you do if Apple doesn’t allow you to launch movies in all regions? You build an app for that.

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Warner Bros Launches Mobile Campaign for Inception

November 29th, 2010 by Arjan Olsder Posted in Marketing Strategies, Platforms: AndroidOS, Platforms: iOS | No Comments »

Warner Bros will soon be launching Inception on Blu-Ray, DVD etc. To promote the movie, Warner Bros has thought out a very entertaining mobile marketing campaign.

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Greg Ballard to Head Warner Bros. Digital Games

October 6th, 2010 by Arjan Olsder Posted in People | 1 Comment »

Just months after surfacing at mobile video advertising network Transpera, Greg Ballard has been hired by Warner Bros to lead their digital games and downloads division.

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Warner Bros Takes Harry Mobile

November 17th, 2009 by Arjan Olsder Posted in Platforms: iOS | No Comments »

The impact of the iPhone already showed a lot of shifts when it comes to launching branded content. Over the past years, we’ve seen EA Mobile sell Harry Potter games, but it looks like Warner is going direct now.

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Warner Bros to Acquire Codemasters?

June 24th, 2009 by Arjan Olsder Posted in Companies & M&A | No Comments »

Following a bid of 33 Million for Midway, Warner Bros is eyeballing yet another big games publisher for an acquisition. Is Warner building their own mega games company? Could Glu be next?

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Warner Bros Planned Another 40 Apps

May 27th, 2009 by Arjan Olsder Posted in Platforms: iOS | No Comments »

According to a story on Variety, Warner Bros has clearly caught the iPhone fever as well. The company has already released 15 apps and will be releasing another 40 along this year.

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Warner Bids for Midway

May 25th, 2009 by Arjan Olsder Posted in Companies & M&A | No Comments »

Good news for Midway today as Warner Bros showed interest in the company. It is offering $ 33 million to acquire various brands, studios and other assets.

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Artificial Life Signs Linkin Park

April 21st, 2009 by Arjan Olsder Posted in Brand Licensing | No Comments »

Warner Bros and Artificial Life have announced a new licensing deal in which Artificial Life will release a series of iPhone music games based on the band Linkin Park.

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Glu Licenses Watchmen

December 7th, 2008 by Arjan Olsder Posted in Brand Licensing | No Comments »

Glu Mobile announced that it will be publishing a mobile game based on the Warner Bros. Pictures super hero film Watchmen. The game will launch with the U.S. premi