Posts Tagged ‘Quattro Wireless’

Apple Winds Down Quattro Wireless Business

August 25th, 2010 by Arjan Olsder Posted in Companies & M&A | 1 Comment »

Through a message on the website of Quattro Wireless, Apple has announced it will be winding down the traditional business of the ad agency so it can focus entirely on Apple’s iAd platform.

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Apple Working on ViP Advertising Program, Taking on Greystripe

May 6th, 2010 by Arjan Olsder Posted in Ad Funded Gaming, Platforms: iOS | No Comments »

Apple is working on what seems to be the last bits of an application advertising program. With the program (named ViP), Apple will be the only company that provides verified leads.

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Apple to Integrate Advertising in iPhone OS

March 5th, 2010 by Arjan Olsder Posted in Ad Funded Gaming, Platforms: iOS | No Comments »

Over the past years, in-game advertising has been a second revenuestream for developers in which they didn’t have to give a cut to Apple since they didn’t have any control over those ads. That might change now.