Posts Tagged ‘PopCap’

PopCap Signs Merchandising Deal on Mobile IP

May 1st, 2012 by Arjan Olsder Posted in Brand Licensing | No Comments »

Following the success of Rovio with Angry Birds, PopCap Games has also entered into an agreement to create merchandising based on PopCap’s mobile IP. Though the deal was signed off on a large number of brands owned by the EA subsidiary, the most valuable brand in PopCap’s portfolio is without doubt the Plants vs. Zombies franchise.

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PopCap Maintains Dominance through Plants vs. Zombies

April 24th, 2012 by Dawn Siris Posted in Companies & M&A | No Comments »

When a business launches its products, all it takes is just one of the products to hit it big with the market. PopCap is a company that develops a lot of the games you might have already played, responsible for such classics as Bejeweled, Feeding Frenzy 2 and Plants Vs Zombies. PopCap games are not only available for iOS as well as Android devices but have now taken over the gaming world by storm. A lot of the games that the company has released are available for the PC, PS3, Wii and even Xbox 360. While many titles are popular, the biggest game that the company has probably ever developed is Plants vs. Zombies which continues to be a hit in all platforms that it is available in. There is a little known fact unknown to handheld gadget users and that is this game was originally released for the PC, and not for the latter as most people commonly believe.

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PopCap Confirms DSiWare Support

December 2nd, 2009 by Arjan Olsder Posted in Platforms: DSiWare | No Comments »

Though Nintendo’s DSiWare channel is still developing to become a success (the launch games were not that exciting), PopCap has announced that it will bring some good games to the channel.

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Popcap Hires Robert Chamberlain as CFO

August 18th, 2009 by Arjan Olsder Posted in People | No Comments »

Popcap has appointed Robert Chamberlain as their new CFO. Robert built up experience with F5 Networks, Onyx Software and Watchguard Technologies and several other companies in the technology sector.

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PopCap (Bejeweled Twist) Promotion

May 26th, 2009 by Arjan Olsder Posted in Marketing Strategies | 1 Comment »

Ever since I met the folks of PopCap games over at the CGA event in Amsterdam, their marketing activities have always been surprising me. Yesterday they surprised me again in regards to their new mobile game titled Bejeweled Twist.