Posts Tagged ‘PlayNow’
MWC: Arvato to Power PlayNow
February 16th, 2011 by Arjan Olsder Posted in Distribution | No Comments »
Arvato has closed a new deal with SonyEricsson in which the aggregator will power SonyEricsson’s PlayNow app store on several mobile devices from 2011 onward.
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SE’s PlayNow brings Mobile Games to the Shops
January 15th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »
In Asia, SonyEricsson has started a new content offensive. The company is selling PlayNow content, including mobile games, directly via a dedicated, automated sales unit called a 'Download Kiosk'.
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