Mobile licenses can hurt the original

December 5th, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »

I have never really been posting it on the blog, but a lot of business contacts know that in my job I always regard mobile game quality as something that is really important. After all, in the end we all want the consumers to come back right? What often amazed me though is the fact that there are always highly branded games which deliver a real poor experience to the user. I will not name the games, as I don’t want to point any fingers, but in the past I have said no to games that could have brought in a lot of money if they went live.