Posts Tagged ‘Merchandising’

PopCap Signs Merchandising Deal on Mobile IP

May 1st, 2012 by Arjan Olsder Posted in Brand Licensing | No Comments »

Following the success of Rovio with Angry Birds, PopCap Games has also entered into an agreement to create merchandising based on PopCap’s mobile IP. Though the deal was signed off on a large number of brands owned by the EA subsidiary, the most valuable brand in PopCap’s portfolio is without doubt the Plants vs. Zombies franchise.

Read the rest of this entry »

New Angry Birds Cartoons, Boxed Games and Merchandising

January 19th, 2011 by Arjan Olsder Posted in Brand Licensing | No Comments »

In an interview with the New York Post, Rovio CEO Mikael Hed has said the company is moving into production of an animated series starring the wildly popular Angry Birds.

Read the rest of this entry »

DYZPlastic Comes with Android Collectibles

February 2nd, 2010 by Arjan Olsder Posted in Funbox, Platforms: AndroidOS | No Comments »

Monetizing an open platform can be a hard thing, but we can always count on Google to find a new way to do it. This time the giant hooked up with a firm called DYZPlastic for some sweet merchandising.