Posts Tagged ‘Marketing’

Glu’s Q209 Earnings Call

August 6th, 2009 by Arjan Olsder Posted in Companies & M&A, Platforms: iOS | No Comments »

Glu's earnings call has been put online. In the conversation, Greg outlines a lot of details about Glu's performance and expectations on Apple's App Store. Marketing will be key in improving their business.

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Lite Versions Boost Sales, So Why Wait?

August 3rd, 2009 by Arjan Olsder Posted in Analysis & Editorial, Marketing Strategies, Platforms: iOS | No Comments »

TheApplicationFarm has released some insights as to how the release of a Lite version was stimulating their sales. The impact of a Lite version is so big, there is no reason to hold it back.

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Buy Your Way into the App Store

July 6th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

It's no secret that you can buy your way into the App Store by using clever advertising. Adwhirl, the company that specializes in in-game advertising on the iPhone, has investigated how much it will actually take you to get there.

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PopCap (Bejeweled Twist) Promotion

May 26th, 2009 by Arjan Olsder Posted in Marketing Strategies | 1 Comment »

Ever since I met the folks of PopCap games over at the CGA event in Amsterdam, their marketing activities have always been surprising me. Yesterday they surprised me again in regards to their new mobile game titled Bejeweled Twist.

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MobileAmusements Goes big on Dweebs

May 26th, 2009 by Arjan Olsder Posted in Marketing Strategies | 2 Comments »

Dweebs was one of their hit PC games and eventually ended up in a small J2me game several years back. Now, the company has chosen to bring the furry critters back in the world of mobile gaming with a brand new iPhone title.

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Flurry: Making iPhone Apps Pay

April 20th, 2009 by Arjan Olsder Posted in 1 | No Comments »

Flurry has released an article over at Forbes about how developers can increase the performance of their mobile games. “Treat it like a song” the company’s Chief Executive Simon Khalaf says…

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MMCC Barcodes, a new Delivery System?

March 17th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Most of you probably know that QR Barcodes can hold loads on information like URL's and personal contact data. Scientists at the Edith Cowan University are taking the technology to a new level that might be very interesting for innovative developers.

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Fishlabs Ditches Operator Channels

January 5th, 2009 by Arjan Olsder Posted in Marketing Strategies | 8 Comments »

Fishlabs has made a lot of noise for the last couple of months. In their latest blog post, the company says goodbye to many sales channels including those of the operators.