Posts Tagged ‘Litmus’

Telefonica to Upgrade Litmus

January 15th, 2010 by Arjan Olsder Posted in Distribution | 2 Comments »

Litmus has been far from successful since the App Store launched on the O2 UK network in 2008. Still Telefonica seems to believe in the platform and so it will be upgraded to fit the rest of the Telefonica network.

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Selatra Signs O2 IE

September 7th, 2009 by Arjan Olsder Posted in Distribution | No Comments »

Selatra has signed an exclusive deal to take care of all mobile content on O2 Ireland's deck. This includes mobile games sales and all technology and administration behind it.

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O2 Developer Contest

July 22nd, 2009 by Arjan Olsder Posted in Game Awards | No Comments »

O2's Litmus team has set up a contest for iPhone developers. If you provide the winning app, you can take home

O2 Pushes Litmus Toward Consumers

May 19th, 2009 by Arjan Olsder Posted in Distribution | 2 Comments »

O2 UK (Telefonica) has started a new PR initiative to push their App Store called Litmus toward consumers. The company is sending out thousands of e-mails.

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MWC: O2 Rewards Litmus Testers

February 16th, 2009 by Arjan Olsder Posted in Other news | No Comments »

O2's Litmus is probably one of the App Store concepts that we covered the most while it's not even on the market. Since a few weeks, Litmus has been open for Beta testing, and now O2 has teamed up with Mob4Hire to increase the testing quality.

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O2 Launches Litmus

December 15th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

O2 UK's answer to the ever popular App Store from Apple is finally there as the company makes available O2 Litmus to a select group of consumers.

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O2’s App Store Nearing Completion

December 1st, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

While T-Mobile has been making a lot of noise around their plans for a non-Apple app store, O2 has been silent on the topic. Meanwhile, there is a site called O2Litmus.co.uk which, if you take a look at it's RSS feed, offers a sneak peak into the new platform.