Posts Tagged ‘I-Play McDonalds mobile game filet-o-fish’
I-Play and McDonalds Team up
February 26th, 2007 by Arjan Olsder Posted in Marketing Strategies | No Comments »
McDonalds these days is not only promoting a healthy lifestyle (and selling greasy burgers along with it), but the king of burgers has some tricks up its mobile sleeves as well. Their recent co-sponsorship with I-Play to the Midnight Gaming Championships in the US seems to have lead at least to a small love affair between the both, resulting in a massive mobile advertising stunt.
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