Posts Tagged ‘hero game’
EA’s Need for Speed is VF’s Autumn Hero Game
October 24th, 2008 by Arjan Olsder Posted in Marketing Strategies | 1 Comment »
EA Mobile managed to get their Need for Speed Undercover racing game selected as Hero Game on Vodafone’s European decks for this autumn.
Vodafone’s Hero Game programme aims to launch market-leading titles across Europe, maximising the co-marketing synergies brought by local operating companies, IP owners and retail channels.
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Disclaimer:Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios. |
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