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Posts Tagged ‘Data Consumption’

Ad Funded Apps Kill Batterylife and Increase Dataconsumption

March 20th, 2012 by Arjan Olsder Posted in Analysis & Editorial | No Comments »

It sounds logical, but since yesterday the internet is buzzing over the complaint that free games are killing battery life of smartphones. Research from Abhinav Pathak points out that heavy users can do four times longer if they switch to ad-free.

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Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.

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