Sven Halling: Let’s make mobile gaming cheaper

May 6th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

The guys over at Mobile Entertainment Magazine have created a feature editorial with End2End’s VP of Game Services, Sven Halling, about the cost and flexibility problems in the industry.

One of the biggest problems according to Sven, is the pre-paid consumer. These consumers are kids in the most cases, and so an important demographics for mobile gaming. Current billing methods make mobile games pretty expensive to that audience, and so limits market growth.

Read the full interview over at MobileEntertainment.

Tags: end2end sven halling mobile games pricing expensive prepaid pre-paid audience consumers mobile entertainment magazine
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