Statues Promote Mobile Gaming in Japan

August 25th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Hangame
Mobile gaming portal Hange.jp in Japan has thought up a new idea to promote their sales channel toward consumers. The company has deployed statues in order to increase the visits.

The idea is pretty simple, by touching the arm of the statues; the mobile phone launches the mobile gaming portal on the device. One lucky winner will even be awarded $ 10.000! The statues look like typical super heroes, but cut in half vertically. The statues are fixed onto walls.

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