November 29th, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »
Square Enix licensed Destiny’s Child from Sony BMG. They are expected to release a dancing game on the freshly signed license.
"We are delighted to be working with Destiny’s Child and Square Enix to roll out this innovative new game," said Thomas Hesse, president of Global Digital Business for Sony BMG. "DC Groove will give fans a creative and fun way to connect with one of the most phenomenally talented groups of all time, and the opportunity to experience the thrill of state-of-the-art mobile gaming."
"The beautiful thing about this project is that the main people involved in creating it are youthful. The same goes for the artists, many of their fans, as well as our target gamers," said Shuhei Yamaguchi, Mobile Producer for Square Enix, Inc. "It’s a game for the young, created by the young. I’m confident, this landmark project that expands the casual genre of mobile games, will be a hit."
