April 19th, 2010 by Arjan Olsder Posted in Companies & M&A | No Comments »
SonyEricsson has sold 30% less mobile phones in Q1 2010, but did manage to turn itself profitable. In total, SE sold 10.5 million devices, down 4 million compared to Q4 2009.
In 2008, the vendor sold an average of 23 million devices per quarter, which makes 10.5 million sound even more depressing. Yet, the company has managed to turn itself profitable. Reason for this seems the focus on smartphone platforms. The company successfully deployed Symbian and Android phones which have lower licensing costs and sell in a higher segment.
The higher sales prices aren’t the only reason that SE became profitable. Reorganizations also helped the company to turn cashflow positive. SE will now focus on maximizing profits instead of rapidly gaining back their marketshare.
