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SonyEricsson Launches Mash-App Discovery Portal

June 29th, 2010 by Arjan Olsder Posted in Marketing Strategies, Platforms: AndroidOS | No Comments »

SonyEricsson has launched their new Mash-App service. Mash-App is a recommendation website where consumers can create themed (mashed) lists of their favorite apps.

The lists they create can be shared on the Mash-App site as well as over Facebook, Twitter and e-mail. The most mashed apps are automatically the most popular apps and allow a great amount of insights as to what consumers like and dislike on the Android Market.

The website seems to still be a bit experimental as we managed to create only one list so far as we got several unspecified errors from the site and looking at the amount of lists that contain a popular app like ‘facebook’ (21 at the time of writing) is has yet to become popular.

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