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Sneaky Product Placement

June 22nd, 2004 by Ashu Mathura Posted in Ad Funded Gaming | No Comments »

HAVE YOU caught the hot new game capturing video consoles everywhere? It’s called Sneaky Product Placement, and not even a laser-blasting superhero will outwit this corporate invasion. With television audiences dwindling as video-game sales boom, games developers are cosily selling out to big-brand advertisers. Cash from in-game branding might help to finance tomorrow’s epics




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