April 23rd, 2007 by Arjan Olsder Posted in Marketing Strategies | No Comments »
Another smart initiative to capture a bit of the market from the
operators has been launched by UK based Smart Devices LTD who opened a
software wap shop dedicated for the smartphones they import.
With M:Metris reporting a 6.6% penetration of smartphones on the UK market, there is a good market for distributing dedicated mobile entertainment to these people that are often left empty handed when it comes to content on the operator decks. Next to the UK, there are 64 million smartphones in the hands of consumers world wide according to Canalys.
Keith France, Managing Director of XOmobo, said: “XOmobo is set to become the resource for Smartphone users in the UK and eventually the rest of the world
