March 8th, 2010 by Arjan Olsder Posted in Ad Funded Gaming, Platforms: AndroidOS, Platforms: BlackBerry, Platforms: iOS, Platforms: Symbian, Platforms: Windows Mobile | No Comments »
The key to monetizing free mobile games is in-game purchases or showing ads to your gamers. Though the iPhone has been dominant in this market over the past months, Windows Mobile has started to overtake Apple.
In regards to the total click-thru rate, both Windows Mobile and iPhone seem to underperform (first signs of banner-blindness on mobile?) as competitor Symbian takes the lead followed by Android and (yes) dumbphones. All three perform above average while Windows Mobile, iPhone, Palm and BlackBerry all perform below. In the December report, iPhone will still performing above average.
Smaato also took the liberty to check the fill rates. Since these are free stats, Smaato does not give the networks a name in the graphs. The best performing network delivered a 72% fillrate while the average is just 29%. Only six networks achieve above average though the second is already down to 42%.
When zooming in on the US market, only five networks stay above average but the distance between the networks is much smaller.
