September 4th, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »
Sennari has signed an agreement with Hasbro to bring some of their titles to mobile on the skill-with-prize platform. The platform allows users to collect points which they can trade in for downloads or real items. The games will support product catalogues. The first titles to be released are Monopoly, Battleship and Clue.
“Partnering with Hasbro to deliver some of the best known brands in family entertainment on mobile phones will take skill-with-prize mobile gaming to the next level,” said Bill Barhydt, CEO of Sennari. “Our expertise in developing and distributing prize-based games and CRM applications for mobile phones makes this a compelling opportunity for companies, like Hasbro, that want to reach new audiences.”
“Together, with Sennari and their gaming and distribution partners, we will make these classic titles available to loyal fans of Hasbro’s games, as well as to a new generation of mobile phone users,” said Jane Ritson-Parsons, president of Hasbro Properties Group. “The ability to turn our popular games into mobile games with prizes generates a whole new level of excitement and opportunity for the company. PrizePlay games represents one of the most compelling ways to take advantage of new technology and to promote our games worldwide, that we’ve seen.”
