July 29th, 2009 by Arjan Olsder Posted in Marketing Strategies, Platforms: iOS | No Comments »
SEGA has without a doubt, one of the biggest libraries of games around. Most of them are suitable for conversion to mobile/iPhone. As so, SEGA asks the community which game they should convert next.
SEGA annouced this open brainstorm session on their corporate blog last monday (and the deadline is actually today). Consumers where allowed to list their favourite SEGA classic as a comment on the blog, Twitter, Facebook or the SEGA Forums.
This strategy has been an excellent move by the company as it will attract more commitment from consumers as they can finally talk to 'the guys on the inside'.