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Rovio and Mattel Strike Deal on Angry Birds Board Game

January 11th, 2011 by Arjan Olsder Posted in Brand Licensing | No Comments »

While Rovio is still on track to reach 100.000.000 downloads of Angry Birds games somewhere this year, the company has surprised us with yet another licensing deal. This time they will work with Mattel.

Following their adventures with Pluche Angry Birds and Angry Birds cases with Gear4, Mattel will bring an Angry Birds board game onto the market called Angry Birds Knock on Wood. Consumers purchasing the set will receive one catapult, three angry birds, four pigs and 14 blocks to create real life Angry Birds puzzles. The game will cost around $15 in the US.


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