March 3rd, 2010 by Arjan Olsder Posted in Companies & M&A | No Comments »
Following the merger of RealArcade and GameHouse in the online gaming world, RealNetworks has started to replace RealArcade with the GameHouse brand on mobile as well.
GameHouse has been property of Real Arcade since the company acquired GameHouse back in 2004. Since the acquisition, both the RealArcade and GameHouse brands have been used side by side for online games while the brand was unknown for mobile games.
By rebranding the mobile games business as well, RealNetworks hopes to establish a single identity for all its gaming business.
Tags: Brand . GameHouse . Identity . RealArcade . RealNetworks
Permalink: https://www.mobilegamesblog.com/realarcade-rebrands-to-gamehouse/
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