January 15th, 2009 by Arjan Olsder Posted in Brand Licensing | No Comments »
Hasbro has signed a deal with Probability Gaming to turn four of their primary brands into mobile gambling games. Under the games is the true evergreen 'Connect 4'.
Next to Connect 4, the company will also bring Trivial Pursuit, Subbuteo and Battleship to gamblers World-Wide.
"Our agreement with Hasbro adds more excitement to our plans for this year. It helps further our strategy of leveraging strong global brands to deliver distinctive content to our players, particularly with slots games." said Probability CEO Charles Cohen.