April 1st, 2008 by Arjan Olsder Posted in People | No Comments »
PopCap Games has hired a new VP of Marketing. Ben Rotholz will take on this challenging job for the growing developer and publisher of online and mobile games.
Ben comes packed with a management experience as he previously fulfiled several General Manager possitions at companies belonging to Real Networks.
“We’re elated to have Ben joining our executive team and building our fledgling marketing department into a powerhouse,” said Roberts. “Ben will oversee all aspects of our marketing and will be responsible for driving programs and campaigns that support our casual games while further burnishing our corporate brand and making it a household name. We’ve enjoyed considerable success without the benefit of any formal marketing beyond public relations to date, and we’re very excited to realize the benefits Ben’s expertise and experience will have on our overall market presence and consumer awareness.”
“Building a marketing team at PopCap is one of those dream opportunities that come along once in a lifetime, if that,” stated Rotholtz. “This is a highly creative and gifted company with superb, quality products that have succeeded thus far on word-of-mouth and non-stop positive critiques from the media. The challenge of raising the profile of PopCap and its games worldwide is truly inspiring and energizing
