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PNY Relaunches EA microSD Card Offering

March 17th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Pny
PocketGamer features an interesting story about a memory company called PNY. That company is selling EA branded micro SD cards which provide the buyer access to a free mobile game from EA Mobile.

The memory products come in 2GB and 4GB versions and allow the consumer to choose between FIFA 09, The Sims 2 and Spore Origins. That means that consumers do not get the content on the card, but are probably provided some sort of scratchcard like thingy with it. The benefit of that is that consumers will get the right file for their device.

Read the original story here.

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