Player X Strikes it Lucky

July 25th, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »

Player X launched yet another TV quiz for mobile as they signed for Strike It Lucky with Freemantle Media. The deal follows in a series of previous licenses from Freemantle Media like Blockbusters and Family Fortunes. The deal also includes wallpapers, ringtones and other mobile content.

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