January 17th, 2008 by Arjan Olsder Posted in Distribution | No Comments »
Player X has announced that it has been selected as official aggregator to Virgin Mobile in the UK for mobile games and video’s.
The aggregation deal for both mobile games and video is unique in the mobile industry. Player X will execute all portal management tasks including encoding of mobile content, QA and deployment as well as promoting content on all platforms.
In the deal, Player X will select and aggregate all mobile games, entertainment and adult mobile video’s for Virgin’s content store. These will be sourced from Player X’s portfolio.
“We searched high and low for a partner that could offer us definitive revenue streams in both games and video. With Player X we have found such a partner and look forward to expanding our relationship with them,” said John Conlon, Head of Content at Virgin Mobile UK.
“Bringing together games and video is a first for the industry and the perfect outsourcing deal. Virgin can continue to focus its energy on what it does best
