March 6th, 2008 by Arjan Olsder Posted in Brand Licensing | No Comments »
It seems Endemol is turning over when it comes to the internal problems of fragmented distribution rights to TV shows and other Endemol owned content, as Player X has been selected as distributor.
Player X will have full control over European and Australian sales of mobile video content. Though the deal is based on Video, it also gives bright perspectives for mobile games. Something that was previously handled by Amsterdam based Overloaded (back then, Endemol property).
Tony Pearce, Player X CEO, said: "Endemol is probably the most innovative producer in the world and naturally it’s fantastic to be working with them on mobile video. Our experience in this area and Endemol’s quality content is a dream scenario not only for both companies, but the end user as well."
