March 13th, 2012 by Arjan Olsder Posted in Companies & M&A | No Comments »
Direct billing provider PaymentOne has started its rebranding operations as the company will now proceed as PayOne. The company has been operating under its original name over the past twelve months.
PayOne facilitates secure consumer payments through their one-click checkout system that applies charges directly to the operator bill. The company is working with over 1.000 carriers world-wide.
“Different from offline and ecommerce, every added data element or keystroke required of a mobile consumer on the small screen is a serious point of friction and a measurable point of failure or falloff for a merchant,” said Joe Lynam, CEO of PayOne. “Requiring the consumer to enroll, pre-register, provide sensitive personal or credit card data or establish a separate user name and password to make a simple payment amounts to far too much friction for a mobile user. The new PayOne brand represents our mission to streamline and eliminate every single step, process and keystroke possible to optimize the mobile payment experience for the consumer and our partner merchants.”
