November 20th, 2007 by Arjan Olsder Posted in Marketing Strategies | No Comments »
With decks stuffed to their limits with mobile games and other forms of mobile entertainment, consumers often get lost in the offering. Orange UK now launched a new smart way to promote content to consumers.
The new system is powered by Xiam Technologies and allows profiling of how the consumer moves on the deck. Based on those profiles, consumers will get a custom offering that should attract them more into making a purchase.
