April 25th, 2008 by Arjan Olsder Posted in Companies & M&A | No Comments »
When we where talking to Oberon’s Don Ryan at Casual Connect, he clearly wasn’t joking when he told us about the value of the I-Play brand for the group. Now, the whole publishing department goes I-Play.
“By unifying our various publishing efforts under the I-play brand, we now have the ability to publish content across three mass-market consumer platforms, and do so in a powerfully integrated manner that will revolutionize how games are developed and distributed in the casual games sector,” said Don Ryan, Senior Vice President of Publishing for Oberon Media, who will run the new unified publishing operation.
With the recent acquisitions of I-play, the independent leader in casual mobile games, and PixelPlay, the world’s leading creator and distributor of games and entertainment in the interactive TV market, Oberon has undergone a strategic transformation that now has it positioned as the world’s first company to deliver integrated casual games solutions across all “three screens:” online, mobile and TV.
General Manager of Slingo, Eric Lamendola stated, “We pride ourselves on choosing only the best partners for our Slingo brands and value the opportunity to leverage I-play’s industry leading cross platform expertise to distribute Slingo games across mobile, the Internet and television.”
Adds renowned author, James Patterson, who is partnering with I-play on his first-ever PC game for the mass-market, Women’s Murder Club: Death in Scarlet: “Outside of their clear dominance in the casual games arena, one of the things that really impressed us about I-play was their vision of a multi-platform approach to content, and it became very apparent that no one has the reach, vision, or expertise of the new I-play.”
