January 14th, 2008 by Arjan Olsder Posted in Brand Licensing | No Comments »
The Professional Bullriders have announced a licensing deal with Oasys
Mobile te release a mobile game of “The Toughest Sport on Dirt”.
"Oasys Mobile is an industry leader in mobile content development and we are excited about the games and applications we will create with them. PBR is in the midst of an aggressive campaign to develop games and entertainment applications that feature the PBR brand, sport of bull riding and our animal and human athletes. Oasys is the perfect partner to serve PBR fans on the move," said PBR CMO Sean Gleason. "The Oasys Mobile games and applications will be a cornerstone of a broader PBR Mobile initiative which will give PBR fans access to information, video, games and other content via their mobile devices."
"We think PBR is ‘the next big thing’ in sports. The combination of fast- paced action and real danger makes it completely unique in the extreme," stated Oasys Mobile CEO, Doug Dyer. "We think this lends itself perfectly to the mobile environment which is all about quick-hitting entertainment. People are going to be amazed at how well this sport will translate to small screen games and apps."
The PBR mobile game is expected to be released in October 2008 in order to follow the 2008 Built For Tough World Finals in Las Vegas.
